A CLOSER LOOK AT THE WORK

One source.
So many ways in.

See how we turn your source content into a coordinated clipping campaign, then explore the creative approach behind different briefs.

HOW YOUR CAMPAIGN COMES TO LIFE

Your content.
Our network. More reach.

You bring the original. We bring the brief, the clippers, and a coordinated path from raw content to published moments.

2,000clippers in our network

Matched to your content.
United around your brief.

  1. 01

    You share the source.

    Send a content link or upload your video or audio. Tell us what you’re promoting, who you want to reach, and which moments matter most.

    Your content, goals, and creative direction
  2. 02

    We build the campaign brief.

    Together, we confirm your budget, clip or view target, platforms, and timeline. We turn your goals into clear instructions, with approved messaging and content rights covered.

    One clear brief before production starts
  3. 03

    Our network gets to work.

    We engage clippers from our 2,000-clipper network, matching participants to your content, audience, and campaign scope. Everyone works from the same brief.

    The right clippers for your campaign
  4. 04

    We create clips with viral potential.

    Clippers find the hooks, stories, and highlights worth watching. Human editing, captions, and platform-ready formatting give each clip the best chance to travel. You approve the creative before it goes live.

    Hooks, edits, captions, and your approval
  5. 05

    Approved clips go live.

    Participating clippers publish approved clips through the accounts and channels agreed for your campaign. We coordinate the rollout across TikTok, Instagram Reels, and YouTube Shorts, according to your selected scope.

    A coordinated rollout with links to live posts
  6. 06

    We track, verify, and refine.

    We track the published clips and verify eligible organic views against your campaign terms. Reporting shows what ran and how it performed, so the strongest angles can inform the next round.

    Verified organic views and campaign reporting

Give your content its next chapter.

Start with your source. Choose your campaign. We’ll take it from there.

Start your campaign

THE PROCESS, APPLIED

Different content.
A clear creative approach.

These illustrative campaign studies show how we would approach three different briefs. They are planning examples, not published client results.

01 / PODCASTS & INTERVIEWS

One conversation. A week of reasons to listen.

ExpertiseStorytellingDiscovery
Illustrative campaign study
A podcast host recording into a broadcast microphone in a softly lit studio
The brief
Introduce the show to people who haven’t heard it yet.
The approach
Build a mix of useful takeaways, unexpected opinions, and guest stories. Adapt the hooks and captions for two chosen platforms.
What we would measure
Compare retention, profile visits, and clicks to the full episode.
6 planned clips$150 campaign budget

Planning example. Final deliverables depend on source review and agreed scope.

Build a campaign like this
02 / BRANDS & PRODUCT LAUNCHES

Give your launch more than one moment.

Product proofFounder storiesLaunch
Illustrative campaign study
A video editor shaping short-form footage at a studio workstation
The brief
Help a new audience understand the problem your product solves.
The approach
Turn product demos and founder stories into distinct problem, proof, and use-case edits. Plan the release around your launch window.
What we would measure
Track qualified clicks and audience response by creative angle.
12 planned clips$300 campaign budget

Planning example. Final deliverables depend on source review and agreed scope.

Build a campaign like this
03 / CREATORS & STREAMERS

Make the live moment last longer.

HighlightsPersonalityCommunity
Illustrative campaign study
An independent musician recording a performance with a phone and microphone
The brief
Give new viewers a reason to watch the next stream.
The approach
Start with two self-contained moments. Keep the personality, tighten the opening, and format for a single short-form platform.
What we would measure
Compare watch time, shares, and visits back to the creator.
2 planned clips$50 campaign budget

Planning example. Final deliverables depend on source review and agreed scope.

Build a campaign like this